HR communication aims to link employees and the company. But are people really getting the message from the top? Do they really pay attention? Do we get genuine feedback from them?
Indeed, weak communications initiatives are costly for the company. But who should take care of it? Is it Human Resources, a unit that deals with employee needs?
Why Does HR Communication Matter?
HR communication is a process where information is sent by HR to employees and by employees to HR. Good communication will ensure that people understand the company’s priorities, and HR can gather feedback from them.
Our businesses rely on effective communication to grow and achieve strategic goals. And often, HR is the company’s function that communicates the most critical messages about it. For instance, they organize onboarding and share company insights, benefits, wages, and policies. Essentially, human resources, through an HR communication strategy, can succeed for a company.
Key reasons that HR communication is critical to an organization include:
- HR communication can help communicate messaging to internal stakeholders about the company’s updates, i.e., investment news, training, and policies. 85% of employees say they are more motivated when management regularly updates the company’s news.
- It helps management and people make better decisions to grow the business and ensure they are aligned with the business’s goals. Organizations improving communications with employees could increase productivity by 21%, according to Gallup.
- 72% of employees fail to fully understand the company’s strategy. HR communication will help to prepare, implement and execute a communications plan as the company develops strategies to take the next step toward growth.
- Trust is essential to help employees feel comfortable. A business can establish trust with people by being open and honest through HR communication. Anyway, good communication can boost employees’ creativity by up to 93%.
- HR communication can also grow the company’s productivity. Research says companies with strong internal communications achieved 47% higher total stakeholder returns.
Tips on Improving HR Communication in the Workplace
Failure to communicate leads to a loss of time, money, and resources. When HR communication is key, then how to improve communication HR? Is it possible we’re doing this the best we can?
1. Create a welcoming culture.
Internal communication should be more than just corporate news, it should be an interactive place for employees to connect. An open company culture builds trust between colleagues, leaders, and management. When people connect, they open up to experiences. Therefore, people can work together to achieve common goals.
2. Get employee feedback and take action.
90% of workers said they were likely to stay in a company that responds to feedback. Also, when 69% of managers say they are uncomfortable providing employee feedback, two-way communication can be helpful.
Not only should we get a qualitative comment, but it should also be quantitative. Effective HR communication is expected to collect data through polls, surveys, and questionnaires. HR should question everything from work-life balance to management relations.
Once we have collected the feedback, we must act on the data. Not only do we value what they say, but it helps them refocus and rethink how they contribute to the business.
3. Use technology to make it easy.
Now we know that data matters, and we should act data-driven, we need to find the best tools to make it possible. HR software and OKRs tracking give users access to two-way communication channels.
Anyway, 58% of companies rely on HR technology to discover, attract and maintain talent. So why not go their route to success?
4. Work with HR Professionals to improve HR communication.
For instance, we have a function in our HR team called “onboarding” that we can use to do excellent HR communication. Onboarding is one of the parts where we have the perfect time to create a buddy system or a mentoring program.
Of course, new hires need help to meet new people in a team, understand their roles, and be committed to the company’s values. But we often need more time and resources to get it right.
So why don’t we hire professionals to smooth the process? Let’s say here in Klique, we’ve reduced absenteeism by 166% for our customers. We have also improved client satisfaction levels by up to 87%. Working with a professional Human Resources (HR) team can bring several benefits to our organization, particularly in HR communication.
Effective communication is essential to a successful business strategy. And now we’re pretty sure that HR is responsible for making people feel “heard” through the HR communication strategy.