Study Case 2
Situation / Challenge
The client faced significant challenges with performance measurement, compounded by a culture of micromanagement and mutual distrust between the company and its employees. These issues were exacerbated in a creative environment where the output and timelines are inherently unpredictable. The lack of real-time data further hindered effective project management, leading to inefficiencies and project delays.
Client
A distinguished Creative Agency and Production House
Solution / Intervention
To address these multifaceted challenges, we proposed a sophisticated project management system with the help of an application/platform tailored to the creative processes:
1. Activity Logging and Monitoring: Employees can log each activity and the time spent, which is immediately accessible to managers, facilitating transparency and real-time monitoring.
2. Quantifying Creative Processes: Our team developed a unique method to objectively quantify creative tasks without stifling creativity, respecting the nature of creative work while providing measurable benchmarks for performance evaluation.
Implementation Steps:
1. Training and Onboarding: We rolled out targeted training sessions, focusing on the benefits of the new system to build trust and buy-in from employees.
2. Integration and Customization: Integrated the application with existing systems and customized features to support the nuanced needs of creative projects, ensuring data consistency and ease of use.
Outcome
1. Enhanced Project Management: Implementation of the application improved adherence to project timelines by 37% and reduced delays significantly.
2. Objective Measurement of Creative Processes: Our approach to quantifying creative work led to a more objective and fair evaluation system, increasing transparency and reducing subjective bias in performance appraisals.
3. Increased Trust and Productivity: Real-time monitoring and objective data points alleviated micromanagement issues, fostering a more trusting environment. This shift contributed to a 24% increase in overall productivity.
4. Swift Issue Resolution: The ability to monitor projects in real-time enabled the client to quickly identify and resolve bottlenecks, resulting in a 25% reduction in project-related issues.
Conclusion
The introduction of a tailored project management system and the implementation with application fundamentally transformed the client’s approach to managing and measuring creative work. By providing tools that respect the creative process while offering objective performance data, the solution not only streamlined project execution but also rebuilt trust within the team. The client now benefits from enhanced productivity, transparency, and a more cohesive work environment, well-equipped for future creative endeavors.
